The Best 2022 Marketing Strategies for Small eCommerce Stores

SEO is the best way to rank higher in search engine results in today’s digital age primarily since SEO drives 1000%+ more traffic than organic social media.

And although some small eCommerce store owners may think that they don’t need to worry about optimization because they rank highly for their brand name, this couldn’t be further from the truth. However, suppose you don’t have a solid strategy in place. In that case, your small eCommerce store will get lost in the sea of online retailers competing for the exact keywords.

To help you create a successful strategy for your small eCommerce store, we’ve compiled a list of the best 2022 tips. Continue reading if you want to learn more.

What Is SEO?

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Before we give you our list of the best 2022 tips, let’s briefly go over what it is for those who may be new to the term.

In short, SEO (search engine optimization) is the process of optimizing your website to rank higher in search engine results. The higher you rank, the more likely people will find and click on your website, leading to more traffic and sales.

And although SEO may seem like a complex and daunting task. Suppose you break down SEO into simple tasks that anyone can do.

Why Is It Important For Small eCommerce Stores?

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With that said, you may be wondering why it is so crucial for small eCommerce stores. After all, can’t you rely on paid advertising?

The short answer is no. Paid advertising is great, but it’s not a sustainable long-term strategy because your traffic will stop as soon as you stop paying for ads.

On the other hand, this is a sustainable long-term strategy. Once you rank highly for your target keywords, you’ll continue to get organic traffic without paying for it.

And although SEO takes time and effort, it’s worth it in the long run because it can help you build a successful and profitable online business. According to ideaflight.com, online business opportunities are countless and diverse.

Top 7 Small eCommerce Trends In 2022

Now that you know the importance of good optimization, let’s jump into the top trends you need to know for your small eCommerce store in 2022.

1. User Experience

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One of the most important trends for 2022 is user experience (UX). This digital marketing trend is significant because Google has stated that UX is a crucial ranking factor in their search algorithm.

Essentially, what this means is that if your website provides a good user experience, you’re more likely to rank higher. On the other hand, if your website has a poor user experience, you’re more likely to rank lower.

So, what makes a good user experience? A few key factors include website speed, mobile-friendliness, and design. As a result, it’s essential to focus on these factors when creating your website.

2. Rise In Video Search

Another strong trend for 2022 is the rise in video search. Therefore, more and more people are searching for videos instead of traditional text-based content. If you want to take advantage of this trend, we recommend creating video content for your website.

As a result, this helps you rank higher in search engine results. Still, it will also allow you an opportunity to connect with your audience on a deeper level. After all, people are more likely to remember a video than retain text-based content.

We recommend creating product videos, how-to guides, and customer testimonials if you’re unsure where to start. These are all great types of videos that can help improve your SEO.

3. Shopping Results On The Rise

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Another important trend for 2022 is the rise in shopping results. As a result, Google has been working on integrating shopping results into their search engine results pages (SERPs).

This trend means that small eCommerce store owners need to ensure their products appear in these shopping results to stay competitive. Luckily, this is relatively easy to do with the help of Google Shopping.

Suppose you’re not familiar with Google Shopping, In that case, it’s a platform that allows you to list your products and have them appear in shopping results. But, first, you need to create a free account and add your products.

4. Mobile-First Websites

As more and more people use their mobile devices to search the internet, it’s becoming increasingly important to have a mobile-friendly website.

Google has even said that they’re moving towards a mobile-first index. Therefore, your website’s mobile version will be the primary version indexed and ranked by Google.

It’s essential to make sure your website is responsive and looks great on all devices. If you’re not sure how to do this, we recommend hiring a web designer or developer who can help you out.

5. Optimize Your Website for Voice Search

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One of the best 2022 strategies for small eCommerce stores is to optimize their website for voice search. If you want to take advantage of this trend, optimizing your website for popular voice assistants like Amazon Alexa and Google Assistant is recommended, according to Digitalauthority.me.

You need to make sure your website uses natural language and long-tail keywords to do this. It would be best if you also focused on creating concise content that’s easy to understand.

6. Managing Your Google Business Page

Another critical 2022 trend is managing your Google Business page. Your Google Business page can have a significant impact on your local SEO.

Suppose you’re not familiar with Google Business. In that case, it’s a free platform that allows you to list your business and appear in local search results.We recommend claiming your listing and filling out all the information to take advantage of this. You should also add photos, videos, and reviews to help improve your ranking.

7. High-Quality Content

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Last but not least, one of the most important trends for 2022 is high-quality content. However, this has been a significant ranking factor for years, and it’s only becoming more critical.

So, suppose you want your website to rank higher in search engine results. In that case, it’s essential to create well-written and informative content. Therefore, we recommend focusing on creating long-form content that’s in-depth and informative.

While it may take some time to create this type of content, it’s well worth it if you want to improve your SEO.

Final Thoughts

These are just a few of the most important trends for small eCommerce stores in 2022. If you want to stay ahead of the competition, we recommend implementing these strategies as soon as possible.